STOP NOW and write down every marketing item you’re doing. Have you been tracking where your business is coming from? If so, what can you attribute to each of these investments? Bear in mind, some areas are much easier to directly attribute, and others contribute to general brand awareness that keeps past clients coming back, as well as new customers coming in the doors.

After you evaluate current marketing, then you can identify your plan for the coming year. We recommend completing an Annual Marketing Plan Overview that spells out, month by month, what you’ll be doing, and how much it will cost. With a solid Marketing Plan in place, you will make better decisions about how to invest your valuable resources, and it will be easier for you to turn down opportunities that don’t compliment the plan.

Tomorrow YOUR Day 7 of the 12 Days of Business Planning will help you take the next step when your marketing makes more MONEY flow in!

P.S. Real estate professionals, if you feel some real-world examples would really make planning your Marketing easier, we have an INCREDIBLE deal for you! The Ultimate Real Estate Marketing Idea Book is packed with hundreds of actual examples of successful real estate marketing ads, postcards, mailers and more! No reinventing the wheel; simply go to the section addressing your marketing need, select the piece that resonates with you, and put it to work in your business. And, because it’s the holidays, our gift to YOU is a whopping 50% off the digital edition – only $47. Get your copy here. Or purchase the printed edition here! Hurry – the special price on the digital edition goes away when the 12 Days of Planning are done.