On the 6th day of Business Planning my true love gave to me… MARKETING!
Marketing is so much more than shiny business cards and a flashy website. In fact, Marketing is truly grounded in Financials.
- What are all the marketing avenues you’ve invested in?
- How much are you spending in each of those areas?
- What return have you been able to track to each of those areas?
- What revenue was generated as a result?