Over at Amazon's Seattle headquarters, there's a rather quiet gentleman, Neil Lindsay, whose title is "VP, Worldwide Marketing." Now, if he were to walk into your office and ask to take a look at your 2019 Marketing Strategy, what do you suppose he might see? And what do you suppose he might say? Although we haven't had a conversation with the man, we can tell you one thing for sure: When it comes to marketing strategy, Neil would remind you to think like a CEO. CEOs think differently about marketing. Most real estate top producers who are also managing teams don't take the time in an … [Read more...]