The real secret to success is understanding the natural cycle every successful business goes through.
At McLean International, we work with clients using a variety of tools to help them, and one critical tool we use when coaching our clients is our Simplify the Cycle of Success. We simplify how it works and how to use it to help our clients change their thinking, their results and achieve their success.
Why is it so critical? Because if you miss even one of the steps in the Cycle, then you are doomed to struggle. And that’s a crying shame because “struggle” is so easy to avoid.
Christine Whitmarsh is a McLean International coaching client who has worked with Linda and had remarkable growth and success with her business. We talked to her to find out more about how she felt the Simplify the Cycle of Success tool and process helped her.
Here is her story:
Photo credit: Alina Vincent
“I first was introduced to Linda McLean and Simplify the Cycle of Success in 2012. One thing I love is that this tool can be used for projects large and small, and running a business is the biggest project of all.
As I adopted the Cycle of Success to running my business, I noticed that it became much simpler to implement change as a CEO. I saw the most dynamic results in the financial aspect of my business. As I made adjustments using the Simplify the Cycle of Success I was able to shorten my learning curve and seamlessly achieve a new stage of success in growing my business.
The Simplify the Cycle of Success tool was one factor in a significant and steady revenue increase in my business. More than a 150% increase.
The Simplify the Cycle of Success tool also helped me gain clarity on significant needs in the areas of branding and marketing in the business, ultimately leading to a major rebrand. The resulting rebrand cemented who we are as a company and what we do, which in turn helped us better identify our target audience and subsequently brought in a significant increase in new sales.
Clarity on this trickled down to the team, we re-organized the team to help us continue to build the brand and the business. This also affected the services we offer and all of it pulled together to see the improvements in the business overall.
As I look at my life and business, I realize that I go through Linda McLean’s Simplify the Cycle of Success process each day instinctively, asking the key questions:
- What is working in this area of the business?
- What is not working?
- What needs to be changed?
- What goals and action items need to be set to achieve that change?
I use the same thinking also when producing complex book and author branding projects for my high profile clientele. Overall, this tool has become valuable in my toolbox as a CEO.”
The Simply the Cycle of Success really is a tool that can effect major changes and create an upward shift in your business and life. Thank you to Christine for sharing some of her results.
You can learn more about Christine Whitmarsh and The Ink Agency at TheInkAgency.net.
Book a free strategy session to determine how McLean International can help you see results like Christine.
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