Embracing your CEO role, are you gung ho as a CEO?
Imagine being in a room sharing stories and swapping strategies with two dozen other CEOs. Together, you all brainstorm what would take you to your next level of success. Imagine your business not as it is today, but as you dream it could be. What looks different? What stays the same? Are you thrilled and energized by what you envision?
So many valuable, practical tips and tools were shared at “CEO Mastery“, a brand-new program we launched last month in Indianapolis, as CEOs from the real estate industry gathered. Some common themes stood out that are worth noting.
Take Time to Work ON Your Business
Unfortunately, most CEOs (and CEOs in the making) get caught up in the day-to-day needs of keeping the business moving forward, and neglect the vital steps in the strategic realm. In order to effectively run your business, and not just run along IN your business, it’s important to schedule time to work on your plan, your processes, and your vision for the future. This isn’t just for setting your annual plan once a year.
Ideally, you’re blocking out time weekly, for at least 30 minutes, and focusing on what you and your business need to be more effective.
Stay IN Touch With Your Past Clients
So often, businesses throw money at attempting to generate new leads and new customers, and step over the single greatest source of business they have – their past clients. Countless studies have proven that for most businesses, it costs substantially less to keep a client than to generate a new one. So if that’s the case, then why aren’t you doing it? Our real estate CEOs confirmed that consistent, ongoing follow-up with these key people results in 75% or more of their business, year after year.
Map out a yearlong plan that includes at least monthly touches through newsletters, mailings, and the like, either print or electronic, as well as semi-annual, or even quarterly phone calls to remind them you’re still there to help them with your business expertise, and show them that you care.
Think About HOW You’re Thinking
Your mind is the most powerful tool you possess. What are you doing to take your thinking to the next level? Spend regular time in study, like reading “Think and Grow Rich” by Napoleon Hill. And check in with your negative thoughts, reframing to the positive. Are you disregarding what certain people share, simply because of who they are and how you feel about them? Try suspending judgment and listening with an open mind.