Is your company up to speed?
We all go in to our physician for our annual physical; with the first half of 2016 behind us, it’s time you checked out the “health” of your business.
The first, and easiest thing for you to evaluate is the numbers. You likely set specific production, revenue, and profit goals for your business. You can easily see whether you are on track, ahead, or behind. More challenging for some is determining what to change as a result. If sales are behind, how do you increase them? If sales are good, but profit is down, how do you reduce your costs?
At McLean, we work with our clients through a Snapshot Business Planning process, and this sets them up for success in all aspects of business. Your numbers are your key indicator; however the many other facets of your business are what support getting the numbers you want.
As you evaluate how well your company is performing at midyear, we encourage you to go beyond the numbers and consider some additional areas.
How does your business stand out from that of your competitors? What would be the greatest benefit to someone choosing your services over anybody else’s? This is not about being just a little bit better at what you do; it’s being willing to head a distinctly different direction from the rest. For example, if your competitor offers a money-back guarantee, you could offer a free trial period instead.
Most businesses fail to have a long-term strategy for continuing to communicate with prospective clients until they decide to come on board. Why spend the money to generate a lead if you’re not going to follow through to closing the sale? Depending on your market cycle, your services, and that client’s urgency, it may be a matter of days, weeks, months, or in some cases years before they’re ready. Look at ways to repeatedly follow up – automated drip campaigns, periodic phone call reminders, or whatever you decide is best for their needs – and then put an automated system in place to increase your efficiency.
There will always be a competitor willing to do it cheaper than you. What’s most important to your long-term success, and getting loyalty and commitment from your clients, is to strengthen the emotional bond. In a desensitized world, consumers are hungry for personal attention and the feeling that you care. What three actions can you take in the next thirty days to become more connected to your clients?
These are just a few of the facets, and, they’re important ones. Look at each facet and ask, “What’s working and what’s not working?” Determine what specific actions you’ll take, by when, and who else will need to be involved. And if you need further support mapping out your path for success, remember we’re here to help!
We’re halfway through 2016… but it’s not too late to meet your goals or better yet blow them away!
With the help of our business coaches, you can adopt the right mindset to make the leap from where you are now to where you want to be. You will be guided on how to implement proven systems that not only get you on-track, but keep you on-track and on-time. Make the change NOW before the next six months fly by.
Contact us today at Mclean International for a free consultation and let’s get you on track to finish 2016!