Establish a communication style that interests them while branding you as a real estate professional in their mind.
Real Estate Agents have a wealth of information about all aspects of homeownership like maintenance, service providers, remodeling, financing, debt management, security tips, insurance, tax, rentals and lots of other related topics.
Consistent, relevant contact with people you know creates high-value, low-cost business that you cannot afford to neglect.
The key is to blend a mixture of these things into your communication: direct email, social media, blogs and conversations. By showing them you care about them more than just making a sale, they’ll remember you when they’re ready or hear of one of their friends wanting to move.
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