I heard a speaker once extoll the value of giving your company an identity that your team could rally around. People want to work for an organization that has alignment of common values, security, enjoyment and rewards. They are motivated by connecting to a central purpose. People don’t want to work hard and make money for an organization that they can’t relate to. The entire team will come together to achieve common goals and will thrive in the process. We use the internal name, "Tiger" for our Company to align our goals and share the Company’s objectives and vision. Creating an … [Read more...]