Business Strategies to Make the Most of Your Database of Clients Been There, Done That? When we talk to clients about following up with their past clients, we sometimes hear, "They've just/already bought my product/service," or "I did a great job for them; they'll come back to me." These two perceptions can have a devastating impact on your business. Client Follow-up is almost non existent.  First, consider that because your past clients already know you, like you, and trust you, they don't have to be convinced of your benefit. They simply need to be reminded that you're still around. … [Read more...]