Take care of your most valuable assets - your existing clients. We see this time and time again in Business. You invest time in sprucing up your brand, refreshing your website, playing with the latest Facebook strategies, all in an effort to attract new customers to your doorstep. And what about the people you've already helped? They tend to sit, untouched. Neglecting these key supporters is a huge mistake if you're after longevity. This article Are You Losing Business by Making this Mistake with your Clients? will give you specific actions to care for your most valuable assets. Client … [Read more...]
Are You Losing Business by Making this Mistake with your Clients?
Business Strategies to Make the Most of Your Database of Clients Been There, Done That? When we talk to clients about following up with their past clients, we sometimes hear, "They've just/already bought my product/service," or "I did a great job for them; they'll come back to me." These two perceptions can have a devastating impact on your business. Client Follow-up is almost non existent. First, consider that because your past clients already know you, like you, and trust you, they don't have to be convinced of your benefit. They simply need to be reminded that you're still around. … [Read more...]