On the 9th day of Business Planning my true love gave to me… CUSTOMER RETENTION! Sales Expert Jeffrey Gitomer states, “Customer satisfaction is worthless. Customer loyalty is priceless.” So often, once we’ve successfully helped our customers navigate their way to the closing table, we send them on their merry way and we neglect to stay in touch. It’s easier, and typically far less expensive, to retain a customer than it is to generate a new one. So it’s well worth taking the time to map out a plan for staying in contact with all your customers post-sale. STOP NOW and determine your level of … [Read more...]