On the 6th day of Business Planning my true love gave to me… MARKETING! Marketing is so much more than shiny business cards and a flashy website. In fact, Marketing is truly grounded in Financials. You need to know these very important aspects: What are all the marketing avenues you’ve invested in? How much are you spending in each of those areas? What return have you been able to track to each of those areas? What revenue was generated as a result? STOP NOW and write down every marketing item you’re doing. Have you been tracking where your business is coming from? If so, … [Read more...]