On the 3rd day of Business Planning, my true love gave to me… a MISSION! What’s your MISSION? Your business foundation is like a three-legged stool: in this case, Vision was the first leg, and Values were the second; Mission is the third. Your Mission Statement is your declaration to the world of three things: WHAT you do; WHO you do it for; and HOW you do it. This statement should be short, concise, and memorable. Short, as in a sentence or two at most. Concise, as in to the point – simple enough for your customers to be able to wrap their arms around. And memorable, … [Read more...]