Trust is the foundation on which all successful businesses and relationships stand.
As a leader, you are the most important aspect of your business. You set the tone in your company and model the behaviors and business values that others imitate. Whether you realize it or not, one of those values is trustworthiness and how it relates to your business.
1. Your Trust Impacts Your Vision
You started your business with clear goals and an idea for getting there. Somewhere along the way, you may have lost the insight you once had to reach the outcomes you hoped for. Regaining trust in yourself is the first step to again see clearly. When you commit yourself to completing something, whether for yourself or someone else, ensure that you see it through. Make certain that your actions match the words you speak and be honest with yourself about what your strengths and areas for improvement are. Take stock that the goals you’ve set are what you REALLY, REALLY want, and that you have the willingness to do whatever it takes to achieve them. This will help as you communicate the vision to those around you.
2. Your Trust Impacts the Team
The circle of trust grows to include your team members or employees as you thrive in deeper trust for your own leadership capacity. Those on your team will support the goals of your business once you have clearly communicated those goals and displayed the trust necessary to reach the next level in your company. There are two ways to extend trust to those closest to you:
• Be trustworthy through transparent communication.
• Show your employees or team members you trust them by allowing them to be a part of the decision-making process.
3. You Trust Impacts How Others See the Value of Your Business
As a business leader, you want your company to be synonymous with trust. This will help you gain more potential leads that will turn into clients. How you communicate to your clients and prospects will play a key role in this. The key is to be open and honest. Also encourage those on your team to exhibit those same traits. When you do this, not only are those leads more likely to turn into paying customers, but the likelihood that they will refer others to you also increases.
4. Your Trust Impacts Positive Business Outcomes
Trust the process, trust yourself, trust your team and anticipate increased productivity from your employees and increased sales and profitability. When then the circle of trust is fully fulfilled, you will reach the next level that you expect in your business growth.
Self-Trust is the first step to develop trust in all other areas. To learn more about how to develop it, download an excerpt about self-trust from Stephen Covey’s book The Speed of Trust, compliments of McLean International.